SERVICES & CAPABILITIESKREN
PDF|Contact us
SERVICES & CAPABILITIES

Turn ideas into experiences.
Turn experiences into insight.

XR Development · UX/UI Design · Real-time 3D Content

Byond R · Byond R Co., Ltd.
Your design and development partner for industrial challenges
SERVICES & CAPABILITIES01 / 14
COMPANY / 01

We understand your challenges.
Then we build the experience.

Byond R delivers XR solutions, industrial software, and UX/UI design.

01

XR Solutions

Virtual products and spaces for design reviews and user evaluation.

02

Industrial Software

Purpose-built applications and evaluation environments for your business.

03

UX/UI Design

From user scenarios to interfaces and interactions, we shape the product experience.

Established May 30, 2023Byond R Co., Ltd.
SERVICES & CAPABILITIES02 / 14
COMPANY / 02

Connecting design
and development as one team.

Industry knowledge, user experience, and real-time implementation, together.

01

Industry-informed Planning

Automotive design and UX experience helps us define evaluation goals and use cases.

02

Experience Design

We develop user scenarios, UI/GUI, 3D models, and interactions together.

03

Working Prototypes

We bring ideas to life through Unity, Unreal, and XR applications.

Your challenge → UX & scenarios → Design & development → Experience & evaluation
SERVICES & CAPABILITIES03 / 14
SERVICE MAP

What can we build together?

We define scope and deliverables around the outcome you need.

01

01 / XR Simulation & Evaluation

Experience, compare, and evaluate products, spaces, and features before physical production.

02

02 / UX/UI & Interaction Design

User flows, interfaces, and interactions for vehicles and digital products.

03

03 / Immersive Content

Immersive 3D content for training, exhibitions, and concept communication.

SERVICES & CAPABILITIES04 / 14
SERVICE / XR

Experience the product
before it exists.

Custom XR environments for customer evaluation and internal reviews.

When it helps

Explain a new feature before a physical product exists
Compare interior layouts and control alternatives
Evaluate visibility, spatial perception, and user movement

What we do

3D data preparation · Virtual environment setup
Evaluation scenarios · Interaction development · Test support

Example deliverables XR app · Evaluation scenarios · Data server where needed
XR simulation for experience and evaluationWatch video ↗
XR simulation for experience and evaluation Watch on YouTube ↗
SERVICES & CAPABILITIES05 / 14
SERVICE / UX & UI

Beyond screen design.
Designing how people use it.

We turn concept intent into tangible user experiences and interfaces.

What we do

User scenarios · UX concepts
UI/GUI design · Interaction design
Demo content and prototypes

Example applications

Vehicle infotainment · PBV interfaces
AR HUD graphics · Industrial software UI

Example deliverables Screen designs · Interaction specifications · Demo prototypes
Infotainment GUI design exampleWatch video ↗
Infotainment GUI design example Watch on YouTube ↗
SERVICES & CAPABILITIES06 / 14
SERVICE / IMMERSIVE CONTENT

Turn explanations
into experiences.

Immersive content for training and communicating new concepts.

What we do

Experience scenarios · 3D modeling
Real-time content · Interaction development

Where it works

Industrial safety training
New-product and future-concept experiences
Virtual spaces for exhibitions and demonstrations

Example deliverables XR training content · Real-time experience app · Demo content
Construction safety XR training exampleWatch video ↗
Construction safety XR training example Watch on YouTube ↗
SERVICES & CAPABILITIES07 / 14
CASE / AUTOMOTIVE

Understand customer reactions
without a physical vehicle.

Custom XR development for automotive customer evaluation

Interior Layout Evaluation

Compare alternatives in a virtual vehicle

Challenge Assess preferences for displays and control types

Implementation Virtual vehicle interiors with alternative layouts

Apple Vision Pro app + user and test-data management server
Reported development period: 4 months
New-feature Evaluation

Collect feedback through simulated driving

Challenge Assess features not yet available in a physical vehicle

Implementation Driving scenarios in VR with interactive feature experiences

Dedicated Apple Vision Pro app
Reported development period: 3.5 months
SERVICES & CAPABILITIES08 / 14
CASE / ERGONOMICS

People and products,
in a life-size space.

An XR environment for interior design and ergonomics evaluation in defense

Defense client R

Next-generation vehicle interior review

Crew movement and operation scenarios
Control usability and display-position reviews
Distance and spatial perception from a seated position

Implementation scope Mixed reality combining XR content and physical mockups
Mixed reality integrated with physical mockupsWatch video ↗
Mixed reality integrated with physical mockups Watch on YouTube ↗
SERVICES & CAPABILITIES09 / 14
SELECTED WORK / XR

Different scenarios.
Real-time experiences.

Selected XR projects

New-feature user-evaluation simulation
New-feature user-evaluation simulation
In-car entertainment XR concept
In-car entertainment XR concept
Augmented-reality control software
Augmented-reality control software
SERVICES & CAPABILITIES10 / 14
SELECTED WORK / DESIGN

Experience design,
across different touchpoints.

Selected UX and graphics projects

Infotainment GUI design
Infotainment GUI design
Advanced cockpit concept UX
Advanced cockpit concept UX
AR HUD graphics
AR HUD graphics
SERVICES & CAPABILITIES11 / 14
PRODUCT & CUSTOM DEVELOPMENT

Product or custom development.
The right approach for your task.

View R and custom projects serve different requirements.

VIEW R / OUR PRODUCT

Recurring design and engineering reviews

A solution for reviewing 3D data in XR. We first assess your data and review objectives.

Agree on the scope of product adoption for your use case
CUSTOM DEVELOPMENT

A purpose-built experience

We define a custom development scope when you need specific scenarios, interactions, content, or data management.

A project proposal based on requirements and deliverables
SERVICES & CAPABILITIES12 / 14
HOW WE WORK

Start with a focused test.
Build on a clear scope.

A proposed workflow for discussion. The actual process is agreed for each project.

01

01 / Define the Scope

Confirm objectives, users, source data, and the target environment.

02

02 / Design & Develop

Define key scenarios and interactions, then design and build.

03

03 / Review & Deliver

Review against agreed criteria and confirm deliverables and support scope.

For the first conversation / Your challenge · Available data · Target devices · Desired schedule
SERVICES & CAPABILITIES13 / 14
LET’S BUILD THE EXPERIENCE

Have a challenge in mind?
Let’s make it tangible.

Tell us about the experience you need for product development, evaluation, training, or engagement.

XR DEVELOPMENT / UX & UI / IMMERSIVE CONTENT
2nd floor, 6, Gangnam-daero 10-gil, Seocho-gu, Seoul, 06787, Rep. of KOREA

Presentation contents

01Turn ideas into experiences. Turn experiences into insight.02We understand your challenges. Then we build the experience.03Connecting design and development as one team.04What can we build together?05Experience the product before it exists.06Beyond screen design. Designing how people use it.07Turn explanations into experiences.08Understand customer reactions without a physical vehicle.09People and products, in a life-size space.10Different scenarios. Real-time experiences.11Experience design, across different touchpoints.12Product or custom development. The right approach for your task.13Start with a focused test. Build on a clear scope.14Have a challenge in mind? Let’s make it tangible.